The wind of change

Over the last decades, the use of computers has been increasing dramatically. With the wide adoption of tablets and smartphones, the market for printed press seems to be shrinking. Some say that in a few years’ time, reading a book could be an odd thing to do. Prepress procedures have been performed exclusively digitally for the past few years, and providing digital content is more and more prevalent.

In the meantime, state-of-the-art technologies are becoming more widely available: some means of Internet access is available in 
every household, and the performance of the underlying hardware is increasing constantly. Do you remember the 800 x 600 resolution of old monitors? Nowadays, more than 85% of Internet users have a display with a resolution higher than 1024 x 768. This means that 
the same screen area can display more and more information.

However, the printed press, including books, brochures and other paper-based advertisements, is still present on the product market. The main reason is that though a business can use the same area on a website in a much more efficient and economic manner than in the case of printed materials, websites can't exploit direct communication channel like putting flyers or advertising catalogues in mailboxes, because the audience will only see web-based advertisements if they visit certain websites.
There is a well-defined range of users who can be reached more efficiently by putting certain types of advertising materials in their mailboxes, as many people who don't use computers yet.
Don't let the differences between these two advertising channels mislead you. They both have their benefits, but the key to taking advantage of them is to use them correctly.

In the 21st century, businesses without a decent web background find it difficult to remain competitive. The reason is that anyone looking for a provider or a product will use Google first, and today, when smartphones are widely adopted, the web is more available than ever before. Businesses with a website thus have a great advantage over their competitors.

In order to make your website successful, you have to keep in mind the following criteria. The visual appearance, the content and all the structural elements need to create a consistent interface, which in turn has to be connected to the offline identity of your business. To ensure this, you will need a partner who is able to provide these complex services, and possesses the necessary professional skills and competences.

Recognizing this, WellCom Studio offers all the professional experience required for the visual appearance of your business — either online or offline identity and structure—to be able to stand its ground with the biggest competitors. Our studio can provide you the same quality of professional identity as those of your main competitors, or even of multinational companies.

Our experts are ready to show you how to make the visual appearance of your business the most professional and efficient!

Success is at your fingertips! Contact us now!